About Us
We started Protected Asset Shield because we got tired of watching good people lose everything to liability claims they never saw coming. It happens fast. One incident. One lawsuit. Suddenly, years of hard work's on the line. That's where we step in. We're not here to sell you complicated insurance products you don't understand. We're here to build walls around your assets so you can actually sleep at night. For 13 years, we've helped everyone from small business owners to professionals protect what matters most. It's straightforward work, but it matters.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Our Core Values
The principles that guide everything we do
Brutal Honesty
We tell you what actually works and what doesn't. Sometimes that means saying 'you don't need our help right now.' We'd rather lose a sale than set you up with false confidence.
Skin in the Game
Our team owns the same strategies we recommend to you. We're not suggesting anything we wouldn't do for our own families. That matters.
Speed Without Corners
Fast doesn't mean sloppy. We move quickly because we've done this 347 times, but every single plan gets the attention it deserves.
Real Talk
No jargon. No pretending you should understand something that's legitimately complex. We explain things like we're talking to a friend over coffee.
Our Mission & Our Vision
Our Mission
Protect what you've built by creating legal structures that shield your personal and business assets from unexpected liability claims. We make it simple, honest, and genuinely effective — no corporate speak, no surprises, just solid protection you can trust.
Our Vision
A world where hardworking people don't lose everything due to one bad situation. We're building it one client at a time, using strategies that actually work in real life. Your success shouldn't depend on luck. It should depend on strategy.
Our Story
Protected Asset Shield launched in 2011 when our founder watched a friend's contracting business get wiped out by a single lawsuit. Everything gone. The frustrating part? It was totally preventable with the right planning. That lit a fire. We started small — just two people figuring out the best ways to structure liability protection. Word spread. More people needed help. We grew organically, stayed local, and built something we're genuinely proud of. Today, we've worked with 347 clients across Romania, each one with their own story about why asset protection matters. We're still the same scrappy operation though. No corporate overlords. No stockholders to answer to. Just us, doing the work.
Meet Our Team
The people behind Protected Asset Shield
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Cristian Popescu
Founder & Lead Strategist
Started this whole thing after watching a lawsuit destroy someone's life. Obsessed with finding protection solutions that actually hold up. Spends weekends reading case law for fun (he's weird like that).
Elena Vasile
Asset Protection Specialist
Former tax auditor who switched sides. Knows the system inside out, which means she knows exactly where the gaps are. Catches details everyone else misses.
Mihai Țurcanu
Client Success Manager
The person who actually makes sure you understand what we're doing. Patient. Direct. Won't move forward until you're genuinely comfortable with the strategy.
Our Approach
Our approach combines proven methods with modern tools. We start with discovery, align on goals, plan clearly, and execute with quality checks at every step.